About us

Alex – Founder & Creative Director

Over 12 years of experience.
Founder of 011 Italian Grooming.
Specialist in executive and luxury grooming.
Passionate about delivering a tailored experience for every client.

Our reputation is built on the people behind the chair. Every member of our team has been selected not only for technical excellence but also for professionalism, attention to detail, and the ability to understand each client's personal style. Whether you're looking for a classic business cut, modern skin fade, beard sculpting, or colour services, you'll be in the hands of experienced Italian-trained professionals committed to delivering exceptional results.